Travel content creator Sharanya Iyer has revealed that she spent more than ₹50 lakh last year. Most of it went on visiting countries across the world.
Success on social media comes at a price. Influencers have to pay for high-end equipment, styling, and even scenic locations, costs that can run into lakhs of rupees. In a similar case, a travel content creator named Sharanya Iyer spent a whopping amount of over Rs 5 million in 2024, a big departure from her previous philosophy of “obsessive” saving. The content creator has over 500,000 followers on Instagram and spends most of her money on travelling around the world.
In 2024, she visited over six countries including Laos, Thailand, Madeira, South Africa, Greenland, and Iceland, each trip costing between Rs 100,000-800,000. The bulk of her expenses were travel expenses – she spent Rs 500,000 on airfare alone, with most of the remaining funds going towards accommodation, activities, and other expenses.
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Sharanya Iyer: The Viral Travel Influencer Who Spent ₹50 Lakh in a Year
Travel influencer Sharanya Iyer has recently gone viral after revealing that she spent over ₹50 lakh in 2024, sparking curiosity and debate among her followers. Known for her Instagram account “Truly Nomadly,” Sharanya shared a detailed breakdown of her expenses, which included international travel, a new car, and medical expenses.
In her Instagram post, Sharanya explained that she visited more than six countries last year, with flights alone costing ₹5 lakh. She spent ₹22 lakh on a new Hyundai car and ₹5 lakh on medical expenses. Her travel adventures included trips to Laos, Thailand, Madeira, South Africa, Greenland, and Iceland. Sharanya’s spending habits have raised questions about her source of income, with many followers curious about how she affords such a lavish lifestyle.
Previously an obsessive saver, Sharanya credited her father and friends for encouraging her to adopt a more balanced approach to spending. She emphasized that learning to spend on meaningful experiences brought her joy and a sense of security. Despite the backlash, Sharanya remains committed to her mantra of “Earn, Save, Spend, Repeat,” and plans to continue her global adventures in 2025.
The viral post has garnered over 1.3 million views and sparked a wide range of reactions, from admiration to skepticism. Some users praised her bold approach to spending, while others questioned the practicality of her financial habits.
Viral Travel Influencer Sharanya Iyer Images
Sharanya Iyer’s Travel Journey in 2024
- In 2024, Sharanya embarked on several domestic and international trips, documenting her experiences through Instagram and YouTube.
- Her content showcased not only breathtaking destinations but also insights into travel planning, budgeting, and the realities of being a full-time travel creator.
- From luxury stays to adventurous excursions, she gave her followers a glimpse of both the splurges and the savings required for such a lifestyle.
Breakdown of ₹50 Lakh Travel Expenses
Sharanya transparently shared how the ₹50 lacks was spent:
- Flights and Transportation: A significant portion of her budget went to domestic and international airfare, as well as local transport options.
- Accommodation: From budget-friendly hostels to luxury hotels, Sharanya balanced her stays depending on the destination and partnerships.
- Food and Experiences: Dining at local eateries and indulging in unique experiences, including guided tours and cultural activities, added to the costs.
- Content Creation Tools: As a travel content creator, investments in high-quality cameras, editing software, and other tools were crucial for her work.
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The “Earn, Save, Spend, Repeat” Philosophy
Sharanya’s mantra reflects her approach to sustaining her travel lifestyle:
- Earn: Sharanya earns through multiple streams, including sponsored content, brand collaborations, affiliate marketing, and ad revenue.
- Save: She emphasizes disciplined saving to ensure funds are available for travel expenses.
- Spend: Sharanya carefully allocates her budget to maximize her travel experiences while balancing luxury and affordability.
- Repeat: This cycle allows her to maintain her passion for travel while securing financial stability.
Internet’s Reaction
- Many social media users applauded her transparency and financial management skills, calling her an inspiration for aspiring travel influencers.
- However, others raised questions about her source of income, sparking debates about the sustainability and privilege of such a lifestyle.
Sharanya’s Response to Critics
In her posts, Sharanya addressed the speculation, emphasizing that being a travel influencer is a full-time job. She highlighted the hard work and consistency required to build a personal brand and monetize content.
What Can We Learn from Sharanya Iyer?
- Transparency Matters: Sharing real numbers helps build trust and offers practical insights to followers.
- Strategic Financial Planning: Combining earning, saving, and smart spending can support ambitious goals.
- Pursuing Passion Professionally: With dedication, it’s possible to turn a passion into a sustainable career.
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